Arquétipos de Marca
Os arquétipos de marca são distintos de personas (uma palavra derivada do latim que significa ‘máscara’), que representa a imagem que desejamos projetar para o mundo exterior. Baseadas na teoria…
Os arquétipos de marca são distintos de personas (uma palavra derivada do latim que significa ‘máscara’), que representa a imagem que desejamos projetar para o mundo exterior. Baseadas na teoria…
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